Unilever – LaundryStrategic Innovation

Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom and Rotterdam, Netherlands.

Its products include food and beverages, cleaning agents and personal care products. It is the world’s largest consumer goods company measured by 2012 revenue.

Context & Challenge

Unilever at its Global headquarters, in London,  had set up a team to take on a major Innovation challenge aimed at creating breakthroughs in the laundry ecosystem.

Breakthrough Insight

The biggest breakthroughs came in the form of new Market Insights.

In the words of a key team member Luke Ruskino ‘ We are Unilever’s first disruptive innovation team. When we started out on our journey, we had a sizable task in front of us. We knew that to produce truly game changing innovation, we had to dig deeper and produce disruptive insight instead of incremental insight, and produce a way of working that created a platform for disruptive innovation. We spoke to the best minds across the world on the subject. We were introduced to Erehwon as an outlier, which we decided to include in the brief at the last minute. Today, only 6 months since our formation, thanks to our partnership with Erehwon we have created a new way of working and insighting, one that has delivered outstanding insights.

The Impact Created

3 Disruptive Ventures were commissioned by the  Global Leadership Team.

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“At SLIC, we are very pleased with our association with Erehwon. They have taken on the challenge of “orbit shifting” Shriram Life Insurance with a lot of passion and we were able to form a strong multi-disciplinary team who could work together seamlessly and with a strong focus. Erehwon brings a unique blend of structure and creativity which helps to inspire breakthrough innovation. It ensures that we stay on course but also allows for powerful solutions to emerge. Also, their experience and network have helped us to tie up with good partners that will help us take our solutions forward. We are looking to great results from the initiatives that are now being piloted and also more good solutions ahead”.

Casparus Jacobus Hendrik Kromhout
Casparus JH Kromhout
MD and CEO, Shriram Life Insurance